Penn State University -- School of Visual Arts
Fall 2016
ART 315 New Media Art: New Media Studio
Professor: Eduardo Navas (ean13@psu.edu)
Mondays and Wednesdays
2:30 PM - 5:30 PM

Office Hours: M & W 10 AM - 11 AM, 206 Arts Cottage
Please contact at: ean13@psu.edu

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Project 3:Advanced New Media project: 25%

Due: Monday, November 14, 2016

Create one 15 seconds to 1 minute video that uses type/graphics along with still images, cinemagraphs, and actual video. You must use at least one still image, and one cinemagraph. You may implement as many of both as you deem necessary along with live footage. Your video must show a shift in affect; meaning, it must be able to move from one type of mood to another. For instance, if it appears to be funny at the beginning, it could become serious towards the end. If the video is mysterious at the beginning, it could become a romance at the end, etc. You will be graded on how well you make the transition from one state of affect to the other.

Concept development:

  • You are free to focus on any concept or subject of your choice.
  • You may revisit the subject of the previous weekly assignment (Nov. 9).
  • If you're not sure, look over the weekly readings and also review the links provided for the last few weeks. If you are still not sure after doing this, meet with the instructor during lab hours or make an appointment outside of class to discuss further your ideas.
  • Your video should make some type of commentary on an issue of your interest: politics, culture, gender, class difference, history of video art or formal aspects of video as a medium, or other subject you may be researching at the moment.

Technical/Formal Requirements:

  • Based on the mood chosen the video must show tension between the main "character/s" and their environment.
  • You need to use text at least one time. The text must be a crucial open ended statement(s) that supports your overall message.
  • You need to use at least one still image in each video.
  • You need to use at least one cinemagraph.
  • You must use video live footage.
    You must consider the rhythm in your editing as discussed in class critique. For instance, when you let a shot/image linger, it must be for a reason.
  • You can have as many shots as you like for this video project.
  • You can use any special effects or compositing you may want to add with any software of your choice.
  • You will be graded on the quality of your video and lighting.
  • You must mix your sound well and not go into the red.
  • You must shoot your own footage, but you can use some pre-existing material if it is necessary for your idea. Go over this option with the instructor before moving ahead.