Penn State University - School of Visual Arts
Fall 2014
Art 415 Integrating Media: Convergence in Practice
Professor: Eduardo Navas (ean13@psu.edu)

Mondays & Wednesdays 2:30 PM - 5:30 PM

Office Hours: 10 AM - 11 AM, 209 Arts Cottage

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Second Project: Analysis of Music and Video Projects 25%

Due: Wednesday, October 20, 2014

Based on your analysis of four videos (the two weekly projects using ImageJ), you need to choose another video which you find interesting and worth analyzing. You need to use the data-analytic methods so far introduced in class. You must do the following:

Technical Parameters

  • Develop a quantified analysis of the way the video was edited, by implementing the methods introduced in class, using color codes to see the process of montage (shot to shot sequence).
  • Shoot a video of your own and use the exact shot sequence and ratio of the video you analyzed.
  • You must also analyze the sound of the video and evaluate how it supports the image-sequence and overall message.

Conceptual Parameters

  • Before you shoot your video footage, you must consider how the video editing affects the way the content is perceived in the video you analyzed, then shoot your video with this in mind.
  • Consider how your content is defined or affected by the montage arrangement you appropriated from the video you analyzed.
  • You are free to edit the sound of your own video as you find necessary to make it meet the expectations you may set out for yourself.

Mode of Presentation

  • Write a 250 word text that explains why you chose the video. Describe how you see the content you produced being defined by the montage you appropriated from the video you analyzed. Do you see any similarities in terms of aesthetics, even when the content may be different? e.g. if the original video appears violent, sad, fast, happy, etc, does any of this transfer to your own video based on the montage? Does the way you edited the sound affect the aesthetics of your video?
  • Upload all visualizations you developed for your analysis of both image and sound.