Penn State University - School of Visual Arts
Fall 2014
Art 415 Integrating Media: Convergence in Practice
Professor: Eduardo Navas (ean13@psu.edu)

Mondays & Wednesdays 2:30 PM - 5:30 PM

Office Hours: 10 AM - 11 AM, 209 Arts Cottage

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Production of Transmedia Project 35%

Due: Monday, December 10, 2014

Your assignment consists of three parts. You need to develop a project of your own which implements an interdisciplinary use of image, music, and text. The subject of interest is completely up to you, but it must be a reflection on the data-mining/analysis you perform on three texts, which you need to choose from the list below.

1) Options for Project Development:

Choose one essay from each of the three groups. Note that you cannot choose two essays from the same group:

Group 1:

  • "The Work of Art in the Age of Mechanical Reproduction" by Walter Benjamin
  • "The Sound of Music in the Era of Its Electronic Reproducibility" by John Mowitt
  • "Noise: The Political Economy of Music" by Jacquest Attali,

Group 2:

  • "Gramaphone" by Friedrich Kittler
  • "The Walkman Effect" by Shuhei Hosokawa
  • "The Three Listening Modes" by Michele Chion

Group 3:

  • "The Grain of the Voice" by Roland Barthes
  • "The Voice that Keeps Silence" by Jacques Derrida
  • "Operating System for the Redesign of Sonic Reality" by Kodwo Eshun
  • "Following you: Disciplines of Listening in Social Media" by Kate Crawford

2) After having read and discussed all of the essays listed above, evaluate them in relation to your interests, then choose three (one from each group) and data-mine/analyze them and decide what they share and how you plan to explore such issues in a project of your own, which makes use of the principles of image, music, and text we have discussed in class.

  • You should make the most of the skills you learned in prior weekly and major assignments.
  • Your project can be in any format: video, writing, online/website, etc. It does need to have some time-based element. This depends on your own skills as developed throughout your education in the studio program/s in The School of Visual Arts. For possibilities, make sure you discuss details and possibilities of your project with class members and well as the instructor.

3) Write a 500 - 600 word reflection on the findings of your own creative process based on the data-mining and data visualization that you performed for point 2 above. The text should include:

  • A statement of your initial intent with the project, or interest in your analysis in relation to the texts you chose.
  • A description of the process you went through to develop the project.
  • The outcome of the project.
  • Description of things you learned, or found out through the process of creating the project and its analysis and visualization.

The following is a suggestion on how to develop your project. You don't have to follow this approach, but you should discuss your ideas with the instructor if you decide to do something different:

  • Analyze three texts selected as explained in the guidelines above. Look for something that resonates with you, which you find all three texts share.
  • You should look for words or phrases that in your view are relevant to your focus on the three texts. Take these words, phrases, and/or sentences and arrange them in a way that makes sense to you. This could be experimental writing, or you can try to arrange the material as though it appears to have been written by an actual person.
  • You should have at least 15 elements (words, phrases, and/or sentences) per selected essay to recombine.
  • Once you are satisfied with your remix of the 45 elements from the three selected texts, evaluate it closely and develop a visual response in reaction along with a sound element. You can develop the sound first if you find that this approach makes more sense to you.
  • You need to turn in all files part of this process.