Penn State University - School ofVisual Arts
Fall 2016
A&A 211Y: Introduction to Digital Art and Design Criticism
Professor: Eduardo Navas (ean13@psu.edu)
Mondays & Wednesdays 6 PM - 7:15 PM

Office Hours: M & W 10 - 11 AM, 206 Arts Cottage
Please contact at: ean13@psu.edu

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Project 2: Analysis of second new media art/design project

Due: Monday, November 2, 2016

Your analysis consists of two parts:

1) Develop an infographic that presents information and qualitative research of a selected work of new media art/design.

Each student's method for gathering information will vary depending on the subject of research:

  • A textual work may require some form of text mining.
  • A film or video may require editing analysis.
  • A video game may require selected screen captures (based on video capture methods) of key moments in gameplay.
  • Large amount of still images may require similar analysis to games and/or film.
  • A website or app may require reverse engineering analysis of its information organization.

Each project will need specific methodologies. You will be introduced to general methods during class lectures, complemented with tutorials.

In all cases, the analysis should focus on pattern recognition in order to develop a strong understanding of how content and form are combined to deliver a message. You must develop an informed argument on the social implications of such message.

Development of the infographic:

  • Take the research you developed for the new media work and use it to analyze its flow/chain of signification.
  • You must explain the flow of meaning with one of the following two approaches:
  • MYTH:
    1) Principal sign/form/signification
    2) What other forms/signs are involved in creating the principal sign/form/signification
    3) How meaning becomes attached to the principal sign/form/signification
    4) How abstract signifieds (ideas/concepts with no specific form) are part of the chain of signification
  • POSTULATES OF LINGUISTICS:
    1) Outline the process of re/de/territorialization at play in the work you analyze.
    2) Is there an order word at play? If so, explain how it takes place.
    3) How may indirect discourse be at play?
    4) Explain the relation of the work to minor or major language.

Formal variable to consider:

  • The information is presented as clearly as possible.
  • The design is elegant and to the point.
  • The information included is as accurate as possible based on the tools and techniques you implemented.

 

2) Write a text that explains how the infographic outlines the flow of meaning based on the method chosen:

  • In 500 words:Give the name of the artist/s and the basic premise of the work. Briefly explain your personal interaction with the work and how this affected your decisions in gathering the material to visualize your analysis as an infographic. Explain how your infographic supports your understanding of the work in terms of myth according to Barthes, or postructural linguistics, according to Deleuze and Guatarri. Explain the social implications of the work, and how you relate to such implications.
  • Your paper must list all sources you used to develop your analysis.

You need to edit your paper carefully in order to write answers that are precise and to the point.